The number of golf clubs now considering a Smartphone App has grown by 1000% in the previous six months up to March of 2013, according to the Golf Club Management website (www.golfclubmanagement.net
) meaning that it is one of the fastest trends in golf club history.
There is no doubt in anyone’s mind now that the Smartphone revolution is not a passing craze, indeed many have equated it to the period when electronic typewriters gave way to the Personal Computer.
Here in the UK and in many parts of Europe over 60% of mobile phone users own a Smartphone and figures now show that the amount of time spent using a Smartphone to go online for research, shopping, booking tickets, accessing our bank accounts, etc. is fast becoming more popular than on a PC or Laptop.
So having accepted these facts then golf clubs are beginning to realise that in order to market themselves more effectively in the 21st century they really need to seriously consider the merits of having their own App.